Atlantic Trailer Leasing found itself at a pivotal crossroads, expanding from a respected commercial vehicle repair shop to a leading provider of storage trailer rentals. The stage was set for a significant expansion. With a commitment to customer service and reliability, the company has built a reputation for excellence across the Northeast. However, to thrive in a competitive environment, they sought innovative ways to enhance profitability without the expense of a large sales team.
Enter COOP by Ryder—an innovative fleet optimization and trailer rental solutions platform that allowed Atlantic Trailer Leasing to increase trailer utilization tenfold. Instead of spreading their resources thin across multiple locations, the company focused on serving a localized area with precision, streamlining operations while maximizing equipment use. By listing excess inventory on the COOP platform, they seamlessly tapped into a wider customer base, granting them control over their rental options. This strategic move not only provided flexibility but also fostered partnerships with other trusted businesses needing storage solutions.
The results of this collaboration have been nothing short of impressive, generating over $64,000 through just three rental transactions. The partnership has addressed the growing demand for storage trailers, particularly amid challenges like port delays and excess inventory. With the guidance of the expert COOP team, Atlantic Trailer is poised for future growth and innovation. To dive deeper into this remarkable story of transformation and opportunity, download the full case study and explore the potential for your business.
Atlantic Trailer Leasing found itself at a pivotal crossroads, they sought innovative ways to enhance profitability without the expense of a large sales team. Enter COOP by Ryder—an innovative fleet optimization and rental platform that allowed Atlantic Trailer Leasing to increase trailer utilization tenfold.
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